Role
Lead UX/UI Designer
Tools
Figma, Adobe Illustrator, Miro
Task
Design a responsive web interface for a fictional local landscaping company
Before designing, it was vital to understand why homeowners in Tallahassee choose professional care over DIY.
My research identified four primary user motivations:
Expertise
Customers value a professional who "knows" landscaping and soil care.
User says: "I want to work with a team that is knowledgeable about landscaping and can provide quality results"
Equipment and Logistics
Many users lack the heavy-duty tools required for tasks.
User says: "I know what I want, but I don't know how to do it"
Aesthetic Artistry
Similar to a muralist, users hire Cwesi to treat their yard as a canvas.
User says: "My yard is a mess! I don't know what I need, but I need someone to make it pretty!"
Convenience
Users want to maintain their property without the steep learning curve.
User says: "I used to maintain my yard myself but I can't find the time anymore"
I identified four distinct user personas to ensure the site architecture met everyone's needs:
The Specific Need Seeker
Needs a one-time task (e.g., shrub trimming or weed control).
The Disenchanted Customer
Looking for a new provider because their previous service lacked a "personal touch."
The Potential Loyal Customer
Looking for long-term lawn maintenance.
The Established Regular
Needs easy access to contact info to maintain their existing relationship.
Professionalism
Highlighting 20 Years of Experience and a 4.7 Google Rating to build instant trust.
Expertise
Detailed service descriptions for specialized tasks like Plant Care, Pest Control, and Soil Care.
Personal touch
Including an "Our Story" section to emphasize the family-owned nature of the business.
Transparency
A robust "Get a Free Estimate" form to remove the friction of "hidden" costs.
I identified four distinct user personas to ensure the site architecture met everyone's needs:
I applied the Cwesi branding to my wireframes and created high fidelity prototypes
