Role
Brand Designer
Tools
Adobe Illustrator, Adobe Photoshop
Brand Personality: Organic, Trustworthy, Artistic, and Professional.
I developed a visual identity that balances professional reliability with artistic craftsmanship, directly addressing the user desire for high-end expertise.
The Script: Signals a "personal touch" and "artistry"
#0A8B44 and #C8E8E6 Forest Green and Mint: Represents growth, nature, and professional expertise
#3A3A3C Deep Charcoal: Provides a high-contrast, modern foundation that feels "heavy-duty" and reliable
#FFFDEC Cream/Off-White: A softer alternative to pure white that feels organic
The Sans-Serif: Signals "professionalism" and "clarity"