Brand identity
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Gezzi is a concept for a regional accounting and finance firm committed to providing accurate and reliable financial services to its wide client base, including individual households and large businesses.

The objective was to combine "advanced accounting” and "familiarity." I developed a visual brand that feels professional and approachable utilizing a simple logo with a check mark detail to signal “growth” and “trust”. The brand voice moves  away from typical "dry" and “number-heavy” accounting tropes toward a more friendly aesthetic that appeals to both individual clients and professionals alike.