Brand identity
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Gezzi is a concept for a regional accounting and finance firm committed to providing accurate and reliable financial services to its client base, including individual households and large businesses.

The objective was to combine sophisticated accounting and familiarity.

I developed a visual brand that feels professional and approachable utilizing a simple logo with a check mark detail to signal growth and trust. The brand voice moves away from typical "dry" and “number-heavy” accounting perceptions, and towards a more friendly aesthetic that appeals to both individual  and professional clients.