Recio's

User research summary

Research was conducted using survey questionnaires, comparative analysis, user personas, and user journey maps. Research focused on feelings users have about restaurant mobile apps.

User pain points

Gathered from user surveys

Aesthetic

Ugly designs and outdated interfaces

"When a restaurant has an outdated interface, it makes me want to not even use it"

Faulty features

Features that don’t work, such as not being able to view the menu.

"Nothing angers me more than clicking "view menu" and nothing happens or it downloads a pdf. I just want to see the menu!

Difficulty navigating

Hard to navigate, confusing steps

"Some restaurants make you jump through hoops just to find the menu. Like forcing you to start an online order, for example."

Poor visibility

Lack of visibility about order status/pickup time.

"I need to know the status of my order and for that information to be accurate."

User personas

Edward is an older gentleman who needs an easy-to-use interface with readable text, because he is very technologically confident and struggles with his vision.

User Pain Points:
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Difficulty navigating

Faulty features

Mikayla is a student who needs an easy-to-use interface, because she grew up with technology and has low tolerance for a poorly designed app.
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User Pain Points:
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Aesthetic

Poor visiblity

Difficulty navgating

User journey maps

Paper wireframes

I began by getting my thoughts out on paper, drafting paper wireframes to shape the early stages of the design.

I sketched out major navigational components such as the homepage, navigationbar, and side menu.

Then, I sketched out the major touchpoints for the app, including the menu page and ordering page.  

Digital wireframes

Then, I used my final draft of the paper wireframes and digitally produced them using Figma.
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This process helped me map out the frame for the app.The basic structure from the paper wireframes remained, with some additions that came to me during the process.

Low fidelity protoype

Below is the Low-Fidelity Prototype that was used for user testing.

Usability study findings

Round 1 findings
Testing the basic user flow and information architecture

Round 2 findings
Refining the checkout process and micro-interactions

Menu access

Users want to view the menu quickly and easy

Users did not want to have to Sign In to view menu

Completed Orders

Users want to view completed orders easily

Users found the process of viewing completed orders confusing

Rewards

Users want more reward functionality

Users found the rewards functionality underwhelming

Navigation bar

Users struggled with the navigation bar

Users struggled to recognize icons and what they meant

Customization

Users want more customization

Users felt constricted by the lack of customization options for orders and the app

Usability study solutions

Navigation bar

Added text below icons on navigation bar

Improves accessbility

Menu access

Added an option to browse menu as guest

Elminates the necessity of creating an account to view the menu

Completed Orders

Add a view details button after ordering that navigates to orders page

Removes friction from user flow

Rewards

Created redeemable rewards points page

Fufills user need for gamified rewards

Customization

Added sides/utensil customization to item description page

Allows flexibility of system for users

High fidelity protoype

Accessiblity condsiderations

Readable text and appropriate color contrast

Information hierarchy

Text labels used in addition to icons

4. Going forward

• Takeways
• Next steps