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State of FL vs Apex Logistics

Case Name

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State of FL vs Apex Logistics
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Role

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Lead trial technician / Demonstrative designer
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‍Tools

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OnCue (Build 4.5), Adobe Illustrator, Excel, PowerPoint

Goal

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Synthesize complex cell carrier data (CSG records) into persuasive visual evidence to impeach a witness during a high-stakes deposition.
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The challenge

The scenario

A trucking accident involving claims of driver distraction.

The friction

The evidence consisted of a 50-page technical data log (IP addresses, upload/download counts) that was unreadable for a jury.

The witness statement

The driver testified under oath: "I never touched my phone until after the crash."

The strategy

Visual hierarchy

I applied color theory, using Red to signify "Distraction/Danger" and Green for "Safe Operation" to guide the jury’s eye toward the moment of negligence.

Data synthesis

I transformed technical metadata into a jury-friendly visual timeline, utilizing color theory and typographic hierarchy to improve information retention..

Information architecture

I mapped the "Technical Truth" against the "Witness Testimony" to identify the points of highest contradiction.

Deliverables

Exhibit A: The comparison board

A "Lie vs. Truth" graphic linking the driver’s verbal denial to the physical phone record.
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  • Bright yellow highlighter was added to emphasize important parts of the document, reducing cognitive load.
  • High contrast callout boxes and leader lines were used for maximum readability.


Exhibit B: Interactive timeline

A linear progression of the 60 minutes leading to the crash, highlighting the "Flurry of Activity" before impact.‍

  • Sans-serif font and high contrast colors were chosen for courtroom legibility, ensuring the timeline is readable from all areas of jury box.
  • Timeline is color-coded for maximum readability (green for safe driving, red for danger/ distracted driving)

Exhibit C: OnCue database

A comprehensive trial database in OnCue ‍

  • Managed the integration of high-resolution demonstratives with synchronized legal transcripts.
  • Engineered manual synchronization points to ensure frame-accurate delivery of evidence during adversarial questioning.

Transcript used for synchronization (along with a recorded video of myself talking):

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