Role
Brand Designer
Tools
Figma, Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Yellowbird is a neighborhood bistro concept dedicated to organic ingredients, community connection, and sunshine-filled plates.The goal for Yellowbird was to create a visual identity that feels as restorative as a morning coffee. From the initial logo ideation to the final menu design, I developed a brand system that captures the kinetic energy and optimism of a songbird. The brand uses a vibrant, "citrus-forward" color palette paired with homey serif typography to ensure the restaurant feels welcoming to everyone, from commuters to weekend brunch-goers.
Developed a custom, minimalist bird icon in Adobe Illustrator designed for high legibility on both small-scale social icons and large-scale physical signage.
Developed a print-ready menu in Adobe InDesign, applying consistent branding.
Developed an accompanying drink menu, maintaining brand guidelines.
Developed a web landing page in Figma.
Designed a branded takeout bag using Adobe Photoshop.